Paid Verification – A Bane For Genuine Creators
The issue of paid verification stirred the world of social media; new subscription plans have opened doors for fake and unreliable accounts spreading misinformation and have haemorrhaged [...]
The best and worst of times for the creator economy
This article was written for The Times of India “It was the best of times, it was the worst of times” – Charles Dickens It is [...]
Why Do We Need Communities?
People, as we know, are 'communal' by nature, and thus social media has given a ‘common man’ an opportunity to be part of many communities as they [...]
OYO MY’s growth marketing lead Ian Goh joins short video creation firm
JANICE TAN 18 JANUARY 2021 This article was written originally on Marketing-Interactive Ian Goh, OYO Malaysia's head of growth marketing and partnerships, has left to join global short [...]
The launch of FreebiesTribe.com
Happy to announce the launch of a side passion project - FreebiesTribe - A collection of the best freebies online send to the tribe through a newsletter. [...]
Marketing Strategy in times of COVID-19
[Part 2] April 30, 2020 Following Part 1 of our series on “Marketing Strategy in times of COVID-19”, and… in light of the recent Covid-19 pandemic and Movement Control [...]