I help platforms enter and dominate
MENA & Southeast Asia
without burning years or capital.
I've done it from 0 → 100M users inside markets most teams misread. Most startups fail here not because of product, but because they misunderstand distribution, regulation, and human behavior on the ground.
If you're entering MENA or Southeast Asia and want to avoid 12-24 months of costly mistakes, let's talk.
The Short Version
Not a consultant. An operator who's done the work.
"Most companies fail in MENA not because of product, but because they apply Western growth logic to non-Western trust systems."
How I Help
What you get when you work with me.
Not frameworks from someone who's never run a P&L. Operator-level counsel from someone who's been in these rooms, made these calls, and knows where the bodies are buried.
Market Entry Strategy
Which market, in what sequence, and what to build before you arrive.
Gov & Regulatory Navigation
Real relationships with investment authorities and licensing bodies.
Distribution & Growth
Creator ecosystems, partnerships, and growth loops that actually work locally.
Strategic Partnerships
Warm introductions to capital, partners, and operators across the region.
Fit Check
Is this for you?
This is for you if:
- You're entering MENA or Southeast Asia and need someone who's been in the room
- You're post-PMF but stuck trying to scale without local traction
- You're burning money on paid growth without real distribution
- You need government access, not just a strategy deck
- You want operator-level counsel from someone who's run a P&L at 100M-user scale
Not for you if:
- You're still searching for product-market fit
- You want frameworks instead of execution
- You're optimizing for vanity metrics
- You move slowly or aren't fully committed to the market
- You want a passive advisor, not an operational partner
Track Record
Built from the inside. Not observed from the outside.
India's #2 social app by consumer spending. 32M MAU, ~70% D1 retention on less than $5M against $900M in competition. Built the creator economy playbook from scratch.
Doubled regional revenue in 7 months. Led cross-functional operations: brand, gaming, government relations, LEAP 2024. Amman and Singapore.
Increased direct share vs OTAs by 50%, reducing dependency on Booking and Agoda. Scaled across 6 Southeast Asian markets. Team from 20 to 100+.
10 countries. 650K signups in Malaysia in 6 months. Singapore to Europe in under two years.
Engagement
Three ways to work together.
Bi-weekly sessions, async access, quarterly deep dives. You leave with specific moves and the relationships to execute them.
Investors, government authorities, distribution partners. Real introductions. You pay nothing until the deal closes.
For early-stage companies I believe in. Part of the founding team during the 0-to-1 phase.
I only work with a small number of founders each quarter. Full details →
Case Study
How we scaled Tiki to 100M users in India with a fraction of our competitors' budget. The full system: creator flywheels, status economies, content tribes.
Writing
The thinking behind the work.
Next Step
Ready to move?
Include what you're building and which market you're targeting. I respond to specifics, not general intros.
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Go deeper.
Different paths depending on what you're looking for.
Elsewhere
Thinking, decisions, and the space between building and becoming.