I build markets, communities, and distribution systems.
我构建市场、社区与分发系统。
I am a Borneo-born operator, growth marketer, and business builder working across South East Asia, South Asia, and the Middle East. I co-founded and led Tiki to 100M+ users in India; at BIGO, I work on South East Asia and Middle East growth around a $500M regional investment. Most of my work sits where product, distribution, government, creators, AI-native workflows, and local relationships meet.
我是来自婆罗洲的出海操盘手、增长营销人和业务建设者，长期深耕东南亚、南亚与中东。我曾联合创立并带领 Tiki 在印度扩展至1亿以上用户；在 BIGO，我负责围绕5亿美元区域投资的东南亚与中东增长工作。我的核心工作通常发生在产品、分发、政府、创作者、AI 原生工作流和本地关系的交汇处。
Operating Range 操盘范围
What I can actually help with comes from repeated launch, growth, partnership, and community work.
我能提供的帮助，来自反复经历过的启动、增长、合作与社区建设。
New Markets & 0-to-1
新市场与从0到1
Market sequencing, country launch plans, local teams, first partnerships, and the operating rhythm before scale.
市场顺序、国家启动计划、本地团队、首批合作伙伴，以及规模化前的运营节奏。
Growth & Revenue Systems
增长与收入系统
Demand and supply growth, creator progression, retention loops, direct share, revenue optimization, and ROI discipline.
需求与供给增长、创作者成长体系、留存闭环、直销份额、收入优化与 ROI 管理。
Government & Partnerships
政府与战略合作
Investment authorities, licensing bodies, universities, hotels, malls, developers, telcos, platforms, and strategic brands.
投资机构、发牌机构、大学、酒店、商场、开发商、电信商、平台与战略品牌关系。
Creators, Events & Culture
创作者、活动与文化
Creator communities, live-streaming ecosystems, startup gatherings, public speaking, music, theatre, and culture-led distribution.
创作者社区、直播生态、创业社群、公开演讲、音乐、剧场，以及由文化推动的分发。
Track Record 过往业绩
Lessons from building and scaling platforms across South Asia, the Middle East, and South East Asia.
来自南亚、中东与东南亚平台建设和规模化过程中的实战经验。
Tiki
Co-Founder & CEO. India's #2 social app by consumer spending. 32M MAU, 100M+ users, and roughly 70% D1 retention with less than $5M against $900M in competition.
联合创始人兼CEO。印度按消费者支出排名第二的社交应用。以不到500万美元，在对手融资9亿美元的环境中实现3200万月活、1亿以上用户、约70%次日留存。
BIGO Technology
Director, Strategic Growth across South East Asia and the Middle East. Worked around BIGO's $500M regional investment, doubled Middle East revenue in 7 months, and led brand, gaming, government relations, and LEAP 2024 work.
战略增长总监，覆盖东南亚与中东。围绕 BIGO 5亿美元区域投资开展增长工作，7个月内实现中东收入翻番，并负责品牌、游戏、政府关系与 LEAP 2024 等工作。
OYO Hotels
Head of Growth Marketing & Partnerships. Increased direct share versus OTAs by 50% across 6 South East Asian markets and scaled the team from 20 to 100+.
增长营销与战略合作主管。在6个东南亚市场将对抗 OTA 的直销份额提升50%，团队从20人扩展至100多人。
oBike
Head of APAC Strategy & BD. Deployed across 10 countries, with 500K bicycles and 650K Malaysia signups in 6 months.
亚太区战略与业务拓展主管。横跨10个国家部署，投放50万辆自行车，并在马来西亚6个月获得65万注册用户。
How I Help 我的服务
Practical operating help for founders entering markets where playbooks break.
为进入复杂市场的创始人，提供经过实战检验的操盘支持。
Market Entry Strategy
市场进入策略
Which market, in what sequence, and what needs to exist before you arrive.
判断优先进入哪个市场、进入顺序，以及正式落地前需要建立什么条件。
Gov & Regulatory Navigation
政府与合规导航
Real relationships with investment authorities, licensing bodies, and local policy actors.
建立与投资机构、发牌机构、监管部门及政策相关方的真实关系。
Distribution & Growth
分发与增长系统
Creator ecosystems, partnerships, referrals, communities, and product loops that work locally.
构建在本地真正有效的创作者生态、合作、推荐、社区与产品增长闭环。
Strategic Partnerships
战略合作伙伴
Warm access to capital, operators, commercial partners, creators, and regional decision-makers.
精准连接区域内资本、操盘手、商业伙伴、创作者与关键决策者。
Ian Goh Lab Ian Goh 实验室
A living map of products, simulations, growth systems, and creative work.
一个持续更新的产品、模拟系统、增长系统与创作地图。
The things I am building, testing, and connecting.
我正在构建、测试与连接的项目。
The Lab is where the product surfaces sit: growth tools, venture maps, experiments, playbooks, and creative work that do not need to interrupt the main advisory journey.
Lab 汇集我的产品入口：增长工具、创业地图、实验项目、实战手册与创作内容，不打断主页的咨询转化路径。
Working Principles 工作原则
Patterns from Second Memory that shape how I work.
来自 Second Memory 的长期模式，构成我的工作方式。
The thread is simple: people, trust, distribution, and execution.
主线很简单：人、信任、分发与执行。
The best opportunities for me sit where a founder needs more than advice: market sense, local relationships, operator judgment, and the patience to turn ambiguity into a real system.
最适合我的机会，不只是需要建议，而是需要市场判断、本地关系、操盘直觉，以及把模糊问题变成真实系统的耐心。
Engagement 合作模式
Three ways to work together.
三种深度合作方式。
Strategic Advisory
战略与落地咨询
Bi-weekly sessions, async access, quarterly deep dives, and specific operating moves for market entry or growth.
双周沟通、异步协作、季度深度复盘，并输出具体的市场进入与增长行动方案。
Deal Facilitation
交易与资本引荐
Real introductions to investors, government authorities, distribution partners, and commercial operators.
引荐投资机构、政府部门、分发合作伙伴与区域商业操盘手。
Equity Advisory
成长型企业陪跑
For early-stage companies I believe in, especially where I can help unlock market access and distribution.
面向我真正看好的早期公司，尤其适合需要市场准入与分发能力突破的项目。
Blog & Media 文章与媒体
More of the thinking, articles, and public proof.
实践背后的底层思考。
Distribution Is Part of Product
分发即产品
A framework from oBike, OYO, Tiki, and BIGO: access, supply, status, and presence.
来自 oBike、OYO、Tiki 与 BIGO 的四层框架：准入、供给、地位与存在感。
Tiki: From Zero to 100M
从零到一亿用户
What actually drives retention and creator behavior at scale.
拆解创作者经济中真正驱动留存和行为的因素。
What I Learned Scaling a 100M User Platform
扩展一亿用户平台后的经验
Operator lessons from growth, retention, creators, and hard-market execution.
关于增长、留存、创作者与复杂市场执行的操盘经验。
Why Jordan is Our Strategic Engine
为什么约旦是中东战略引擎
A look at regional operating leverage, talent, and the hidden infrastructure of Middle East growth.
关于中东增长中的区域杠杆、人才与隐形基础设施。
Gaming, Live Streaming, and Creator Economy
游戏、直播与创作者经济
Where creator behavior, entertainment, status, and monetization collide.
创作者行为、娱乐、地位与变现交汇的地方。
Creating Meaningful Connections
建立有意义的连接
Community-building beyond vanity metrics and empty growth.
超越虚荣指标和空洞增长的社区建设。
The Myth of the Perfect Move
完美选择的迷思
A more personal layer on decision-making, timing, and becoming.
关于决策、时机与成长的个人思考。
BIGO's Saudi Arabia Expansion
BIGO 在沙特阿拉伯的战略扩张
Strategic expansion and regional operations in the Middle East.
关于中东区域战略扩张与本地化运营的报道。
Explore 继续浏览
Choose the path that fits what you need.
根据你的需求，选择下一步。
Different entry points depending on whether you want proof, advisory, writing, or media.
根据你想了解的是案例、咨询、文章还是媒体报道，选择不同入口。
Portfolio
作品与经历
Selected work across platforms, markets, ventures, and scale.
精选平台、市场、项目与规模化经历。
Advisory
咨询合作
Work directly with me on market entry, distribution, and growth.
与我直接合作，处理市场进入、分发与增长。
Writing
文章
Thinking on growth, markets, creators, and human behavior.
关于增长、市场、创作者与人性行为的思考。
Lab
实验室
Products, simulations, venture surfaces, and growth systems in motion.
产品、模拟系统、创业项目入口，以及正在运行的增长实验。
Media
媒体
Talks, interviews, press features, and external proof.
演讲、采访、媒体报道与外部背书。
Next Step 下一步
Let's connect.
建立联系。
Share what you are building, which market you are targeting, and where distribution is currently stuck.
欢迎分享您正在构建的产品、目标市场，以及目前卡住的分发问题。