I help platforms scale across
Middle East & Southeast Asia
without burning years or capital.
我协助平台实现跨越
中东与东南亚的规模化扩张，
避免耗费数年时间与大量资金。
I've done it from 0 to 100M users inside markets most teams misread. Most startups fail here not because of product, but because they misunderstand distribution, regulation, and human behavior on the ground.
我在大多数团队误判的市场中实现了从0到1亿用户的跨越。出海企业在这里折戟，往往不是因为产品不行，而是误判了当地的流量分发、政策监管和本地用户行为。
If you're entering the Middle East or Southeast Asia and want to avoid 12-24 months of costly mistakes, let's talk.
如果您正准备开拓中东或东南亚市场，并希望避免12到24个月的昂贵试错成本，我们可以聊聊。
The Short Version
简要概述
Passion for creation. Business builder and entrepreneur.
热衷创造。企业建设者与连续创业者。
"Success in emerging markets isn't just about scaling technology; it is about deeply understanding the local culture and building genuine, trust-based communities."
“在新兴市场取得成功，仅靠技术扩张是不够的；更在于深刻理解本土文化，并建立真正基于信任的本地化生态。”
How I Help
我的服务
What you get when you work with me.
与我合作，您将获得什么。
I offer practical, field-tested guidance drawn from my own experiences building and scaling platforms. My focus is on actionable strategies and execution, partnering with you to navigate complex market dynamics.
我提供源于亲自构建和扩展平台经验的务实、经实战检验的指导。我的重点是可落地的出海策略与执行，与您携手应对复杂的本地市场动态。
Market Entry Strategy
市场进入策略
Which market, in what sequence, and what to build before you arrive.
决定优先进入哪个市场、进入的顺序，以及在正式落地前需要准备的资源配置。
Gov & Regulatory Navigation
政府与合规导航
Real relationships with investment authorities and licensing bodies.
建立与当地投资机构、发牌机构和监管部门的真实互信关系。
Distribution & Growth
分发与增长飞轮
Creator ecosystems, partnerships, and growth loops that actually work locally.
构建在本地真正行之有效的创作者生态、分销合作与用户增长闭环。
Strategic Partnerships
战略合作伙伴
Warm introductions to capital, partners, and operators across the region.
精准引荐区域内的优质资本、上下游合作伙伴与高水平本地操盘手。
Fit Check
契合度评估
Is this for you?
这适合您吗？
This is for you if:
如果您符合以下情况，请联系我：
- You're entering the Middle East or Southeast Asia and need experienced guidance
- 您正准备出海中东或东南亚，并需要实战经验丰富的指导
- You're post-PMF and ready to scale with local traction
- 您的产品已通过PMF验证，准备通过本地流量牵引进行规模化扩展
- You want to optimize distribution and sustainable growth
- 您希望优化本地分发渠道，实现可持续的高速增长
- You need help navigating government access and local relationships
- 您需要协助获取海外政府资源，并建立深度的本地关系网络
- You value operator-level counsel from someone who has run a P&L at scale
- 您看重由具备大规模损益(P&L)管理经验的操盘手提供的核心建议
Not for you if:
如果您符合以下情况，可能暂不适合：
- You are still in the early stages of finding product-market fit
- 您仍处于寻找产品市场契合点(PMF)的极早期阶段
- You are primarily looking for theoretical frameworks
- 您主要需要一份理论框架或传统的咨询PPT
- Your immediate goals do not involve aggressive regional expansion
- 您的近期目标尚未涉及激进的海外区域扩张
- You are seeking a high-level advisor rather than an active operational partner
- 您只在寻找挂名顾问，而非需要积极参与解决问题的运营合伙人
Track Record
过往业绩
Lessons learned from building and scaling platforms.
构建与扩展出海平台过程中的核心经验。
India's #2 social app by consumer spending. 32M MAU, ~70% D1 retention on less than $5M against $900M in competition. Built the creator economy playbook from scratch.
印度按消费者支出排名的第二大社交应用。在对手融资9亿美元的红海中，以不到500万美元实现3200万月活，约70%的次日留存。从零跑通创作者经济模型。
Doubled regional revenue in 7 months. Led cross-functional operations: brand, gaming, government relations, LEAP 2024. Amman and Singapore.
7个月内实现区域收入翻番。领导跨部门本地化运营：涵盖品牌、游戏生态、政府关系以及 LEAP 2024 展会。常驻安曼和新加坡。
Increased direct share vs OTAs by 50%, reducing dependency on Booking and Agoda. Scaled across 6 Southeast Asian markets. Team from 20 to 100+.
将直销份额提升50%，大幅降低了对 Booking 和 Agoda 的依赖。成功在6个东南亚市场实现业务扩张，本地团队从20人扩充至100多人。
10 countries. 650K signups in Malaysia in 6 months. Singapore to Europe in under two years.
横跨10个国家布局。仅6个月内在马来西亚获得65万名注册用户。不到两年内完成了从新加坡到欧洲市场的闪电式扩张。
Engagement
合作模式
Three ways to work together.
三种深度合作方式。
Bi-weekly sessions, async access, quarterly deep dives. You leave with specific moves and the relationships to execute them.
提供双周沟通、异步协作与季度深度复盘。您将获得具体的行动路线图以及执行落地所需的关键人脉资源。
Investors, government authorities, distribution partners. Real introductions. You pay nothing until the deal closes.
直达投资机构、政府部门与核心分销伙伴。基于真实信任背书的引荐。在交易实质性达成前，您无需支付任何费用。
For early-stage companies I believe in. Part of the founding team during the 0-to-1 phase.
专为我看好的高潜力出海项目定制。在关键的从0到1阶段，作为编外联合创始人深入参与团队战役。
I partner with a select group of founders to ensure deep, focused collaboration. 我每季度仅与少数出海创始人进行合作，以确保协作的专注度与穿透力。 Full details → 查看完整详情 →
Case Study
深度案例分析
How we scaled Tiki to 100M users in India with a fraction of our competitors' budget. The full system: creator flywheels, status economies, content tribes.
复盘我们如何以竞争对手几分之一的预算，将 Tiki 在印度市场扩展至1亿用户规模。完整解构：创作者飞轮、地位经济与内容部落。
Writing
干货撰文
The thinking behind the work.
实践背后的底层思考。
Tiki: From Zero to 100M
Tiki：从零到一亿的跨越
What actually drives retention at scale in the creator economy.
深度拆解到底是什么在创作者经济中驱动了规模化的用户留存。
Why Jordan is Our Strategic Engine
为什么约旦是中东的战略引擎
Where most teams get it wrong entering the Middle East.
剖析大多数出海团队在进入中东市场时常犯的致命错误。
Creating Meaningful Connections
建立高净值的生态连接
How to build communities that retain, not just grow.
不仅要注重规模增长，更要探讨如何建立能沉淀用户的长期社区。
Next Step
下一步
Let's connect.
建立联系。
Feel free to share a bit about what you are building and the market you are targeting so we can have a productive conversation.
欢迎在信息中简要分享您正在构建的产品和目标市场，以便我们能进行一次富有成效的对话。
Connect on LinkedIn 在 LinkedIn 上建立联系 X· Telegram· Full Advisory Details 完整咨询详情Explore
Go deeper.
Different paths depending on what you're looking for.
Elsewhere
Thinking, decisions, and the space between building and becoming.